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Retail therapy
To support a relaunch, Brandpoint were briefed to handle marketing support, and an integrated campaign has evolved since 2001. Beyond press, radio and outdoor advertising and shopper-support materials, a website is helping promote the centre.
‘The website is an important marketing weapon. It gives an upbeat overview of Cwmbran, and provides a directory to all the stores. Also it keeps shoppers up to date with our news, and informs them about our lively programme of events. Because it coordinates with our other publicity, it helps strengthen our branding. I am convinced that this, within our marketing programme, has helped build footfall, which continues on a rising trend. ‘As a bonus, by presenting an upbeat view of the centre, it has been instrumental in helping our retail lettings team attract strong new retail names to our lineup of stores.’ Gerry Hutchings, Centre Manager |
Cwmbran Shopping is the largest shopping centre in Wales. Occupying a 52 acre site, it has 170 stores. Owners Prudential Assurance have invested massively in redeveloping the centre over their ten years of ownership. Many new retailers have opened up in Cwmbran, and others have moved to larger units.
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